The Definition of Luxury
Does the meaning of luxury need to be redefined for the twentieth-first century? While we all have a different answer to how we interpret luxury, most of us will agree that we want it to be part of our everyday lives. The word luxury originally meant lust and derives from the Latin word luxuria meaning excess and extravagance. Today, we are not looking for either. Exclusivity, sustainability and ethical credentials inform our views on how we define luxury. Luxury is no longer connected to a brand, a label or price point. The old concept of luxury being only attainable by the ultra-wealthy has evolved and been replaced by something much more personal and fulfilling. We are seeking items that contribute to our happiness and well-being.
In our world of interiors, luxury is expressed by beauty, simplicity, craftsmanship, quality of materials, and exclusivity. The idea of exclusivity is foundational to our work. It has nothing to do with a status symbol or elitism. It is centered on designs and products that are original and unique to every client and every project. A home articulates its core values and differentiates itself from others. It should be authentic, original and have a clearly defined point of view. A home speaks volumes about what we love and what we value.
Good design coupled with high quality materials define the EM Design Studio signature. We purposefully deviate from mass-produced, mass-marketed disposable goods. Designers have a responsibility to present pieces that are designed and handmade by artisans, in both small independent studios and larger companies, locally, nationally and around the world. These companies are known for their processes and skill sets that are integral to producing beautifully made pieces that will stand the test of time. Artisans, designers and craftsmen translate their ideas into reality. They obsess over proportions, finishes, details and fabrication. Their work is precious to them, as our work is to us. It is a process of trial and error, modifications and revisions. Luxury items in our homes inspire a feeling, whether it is a beautiful handcrafted light fixture, an expertly upholstered custom sofa, a hand knotted rug or a beautiful original piece of art. Luxury is investing in pieces that you love. Luxury is respecting the maker, the materiality, the process. Luxury honours and values the pieces that illicit an emotional connection that adds to our daily lives. That's the new definition of luxury.
